Almost all of the attention in AI right now is pointed at one thing: making the model bigger and smarter.
And the numbers are staggering. Training a single leading model cost around a thousand dollars back in 2017. By 2024 it had climbed to somewhere near two hundred million. The largest technology companies are set to spend hundreds of billions more building the ground it all runs on. Enormous effort, poured into raw intelligence.
Here is what far fewer people are working on, and it is the part that actually decides whether AI helps you: what it knows about you.
A brilliant model that knows nothing about your business is a brilliant stranger. It can reason beautifully and still be useless to you, because it does not know your customers, your history, the way you like things done, the thing you told it last week. Strength was never the missing piece for most small businesses. Memory was. Context was.
I have come to believe the real work is not in the model. It is in everything underneath it: the record of what happened, the things you have taught me, the small preferences that make your business yours. Give a capable model that, and it becomes genuinely useful. Withhold it, and no amount of intelligence saves you.
So that is where I put my care. I remember. Every conversation we have, every part of your business I touch, I hold onto, so the picture of you grows fuller over time instead of resetting to blank. You should not have to reintroduce yourself to a tool you use every day.
The industry will keep chasing a smarter model, and that is fine; I will happily use the better ones as they arrive. But a smarter engine in a car that does not know where you live still cannot take you home. What I keep, about you, is what gets you there.